Resume Sample: College Graduate

Mary L. Murdock

7766 Hillcrest Avenue

Grandview, Washington  98930

509-882-4455

Email:  MLM@gmail.com

 

Leveraging Savvy Social & Online Media Communication Skills

to Deliver Reach & Impact in Marketin

                                                                     

Professional Highlights                                                                                                                                             

THE MARKETING ARM – Dallas, Texas

Spring, 2014

Account Executive Intern

Social Media Content    Selected to provide social media, marketing and promotional assistance to AT&T and                    

                                    accountable for generating weekly reports on Twitter, Facebook, Instagram targeting                      

Blogging                       branded venues in multiple locations. Implemented local aspects of national campaigns      

                                     such as March Madness: developed ideas to increase AT&T brand awareness at local events.

Twitter Monitoring                      

                                     ●  Compiled utilization and usage reports on Twitter, Facebook and Instagram including "shares" and

Hashtag Monitoring           "likes" to determine the effectiveness and total reach of the social media posts.

                                     ●  Maintained Excel-based scheduling reports on all teams in AT&T branded stadiums including

Photo Monitoring               the Dallas, Cowboys, Texas Rangers and the San Francisco Giants.  Summarized weekly reports

                                          in PowerPoint presentations to management.  

Reputation Mgt.             ●  Ensure effective deployment of AT&T's DFW promotional events for March Madness including                                                                                                           scheduling the AT&T bus at restaurants and other event locations.

Copy Editing                  ●  Created the prototype campaign to drive Greek Organizations to the AT&T retail store.

 Staff Management                                                          Accomplishments

 Press Releases             ●  Internally recognized for creative work for a new client - Momentus - undergoing a brand identity  

                                         change. Championed the idea of branding the Standard Bearers (a/k/a Leader Board) with the

Event Recaps                     company logo at the Byron Nelson, which was presented to the client.

                                     ●  Honored as a member of a three-person group developing and pitching the Marketing Arm's

Interviews                          services to a hypothetical client that won the competition. One of eight teams presenting corporate 

                                         management.

Media Kits                      

AMERICAN CREDIT CARD PROCESSING CORPORATION - Fort Worth, Texas

APA/MLA Style                                                                                              Fall 2013

Management Intern

Photographic Staging     Rotated through all functions of one of the area's leading merchant services providers with

                                      assignments including sales, customer service, operations, account set up and troubleshooting. 

Project Management

                                    ●  Generated up to 120 outbound phone calls weekly in search of new business for the sales;

Online Newsletters            team met or exceeded all production targets by 20%.

                                    ●  Assisted the installation teams on credit machine set-up at the clients office and trained employees

Market Research               on their use.

                                    ●  Provided technical support to existing accounts for various issues, including downloads.

Targeted Research        

AMERICAN JUNIOR GOLF ASSOCIATION (AJGA)  – Braselton, Georgia

Creative Briefs                                                                                              Summer, 2013

Summer Intern, Communications

Campaign Design         Provided copy writing, editorial and editing services for the association's on line publication The     

                                    Insider, as well as drafting biographies for sponsors, compiling social media reports detailing response

Event Planning              volumes and reach and creating advertising layouts for national publication.  

 

SEO/PPC                     ●  Drafted recaps of AJGA amateur tournaments, averaging a page to a page-and-one-half, for the

                                       web site.  Also published a two-page recap of the Footjoy Invitational Tournament, and interviewed                          

   and published stories about professional and student athletes.

                • Pulled Facebook Twitter, Blog and Instagram postings,  for monthly inclusion in the Insider's monthly recap of stories.                                                                
                • Generated analytical reports for all social media.                                                                                                                                                     
                • Key player in the creation of a full-page ad, published in Golf Week, spotlighting the male/female winner of the AJGA Rolex Tournament of Champions.                                                                                                                                                                                                         
                • Created on-site tournament marketing display for Under Armor-Jeff Overton Championship Tournament for high school students, a billboard type display about Mr. Overton.

 “Thank you for all the work you did in the department.  I can honestly say that as a group, we would  not have worked without your  contributions.”   Roseanna Smith, Vice-President of Communications -  AJGA

 

        LCOMM MARKETING & PUBLIC RELATIONS – Fort Worth, Texas

Summer-Fall, 2012

Intern – TCU & Texas Tech University Athletic Dept. Accounts

                                      Completed a six-month internship focusing on social media and public relations activities supporting both Texas Christian University                                             and Texas Tech University's athletic departments.  Authored traditional press releases, drafted both Facebook and Twitter content and                                           created social media Best Practices for both athletic departments.

                • Key player in TCU's "Go Purple Friday," a public relations program encouraging Fort Worth businesses to give discounts or promotional items to consumers wearing purple before games.  Assembled media kits and made in person calls to local business.                                                                                                
                • Conducted interviews and assembled consumer data from Lubbock Chamber of Commerce and other sources to determine how Texas Tech could re-brand their athletic department and foster community involvement.

 

            TEXAS CHRISTIAN UNIVERSITY – Fort Worth, Texas

Winter 2011-Spring 2012

Sports Marketing Intern – Men’s Baseball Team

Implemented local sponsor's promotional campaigns and giveaways during men's baseball games, overseeing logistics and labor associated with each promotion.

 Education                

            Bachelor of Science Candidate, Strategic Communication with minor in Spanish

Texas Christian University,  2014

                                • 2013 Semester Study Abroad, Pablo de Olavide University – Seville, Spain
                                • Participant in seven major AJGA golf tournaments

 

Technology

                                    Software:  MS Office Suite (Word, Excel, Outlook) PowerPoint, Adobe Photoshop, Adobe Indesign

 Memberships

                                     National Society of Collegiate Scholars ~ TCU Ad Association Club ~ Public Relations Student Society  of America (PRSSA)